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The Speed Camera Lottery: The Fun Theory award winner
14/04/2010
Idea: Rewarding Speed Limit Signs
Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winnig pot would come from the people who were caught speeding.
Fuente: Página web de la iniciativa The Fun Theory Award
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