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Edward de Bono on creative thinking in business part (1 of 2)
Edward de Bono is without a doubt the world's most famous creative thinking consultant. De Bono has been teaching people of all ages how to think in more interesting, innovative and creative ways for nearly five decades. With over 62 books to his name, De Bono is in constant demand the world over, advising governments and organisations in his role of creativity teacher and creativity consultant. While he has initiated many great concepts and tools within the field of creativity and thinking, the concept with which De Bono is most closely associated with is lateral thinking.
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