Creative Man: The Future Consumer, Employee and Citizen (by Copenhagen Institute for Futures Studies, 2004)

Creative Man contains a likely scenario for the near future and a model for explaining the behaviour of modern man, with a focus on the increasing societal and individual need for creativity.

A growing part of the labour force will be working with creativity and innovation in one way or another. In part because it is necessary for competition, but also because an increasing amount of employees will prefer it.

Creative Man is about future creative people and their impact on our society. The book explains the logic and drive behind "creative man" and analyses which consequences it will incur within areas such as future education, professions and media.