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Creative Man: strategy, management and business opportunities in the new market logic (by Copenhagen Institute for Futures Studies, 2004)
28/09/2010
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Creative Man is the name the Copenhagen Institute for Futures Studies has given its model for a growing market logic. Creative Man is a new way to think and to act, and the logic is rooted in creativity, in the creative and innovative elements. This membership report presents you with an overview of the basic ideas behind Creative Man and some suggestions about what consequences this new market logic may have for the strategies, management, and business opportunities of companies and organisations.
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